Privacy Policy

1. Who We Are

MovingAfter50 is an independent review site operated by Patricia Hall, based in Madison, Wisconsin, United States. Our website is located at movingafter50.com. Contact: patricia@movingafter50.com.

2. What Information We Collect

Information you provide directly

• Email newsletter sign-ups: We collect your first name and email address when you subscribe to our free lead magnet or newsletter via MailerLite.
• Contact form submissions: We collect your name, email address, and message content when you contact us through our contact form (processed by FormSubmit.co).

Information collected automatically

• Analytics data: We use Google Analytics 4 (via Google Tag Manager) to collect anonymized data about how visitors use our site — including pages visited, time on site, device type, and geographic region. IP addresses are anonymized.
• Cookies: We use session cookies for website functionality and analytics cookies. See Section 6 for details.

3. How We Use Your Information

• To deliver the email content you requested (lead magnet, newsletter).
• To respond to enquiries submitted via our contact form.
• To understand how our site is used and improve content quality (analytics).
• We do not sell, rent, or share your personal data with third parties for their marketing purposes.

4. Third-Party Services

We use the following third-party services that may process your data:

• MailerLite (email marketing) — Privacy Policy
• Google Analytics 4 / Google Tag Manager — Privacy Policy
• FormSubmit.co (contact form processing) — Privacy Policy
• Affiliate networks (MaxWeb, Digistore24, ClickBank, Awin, CJ): When you click affiliate links, these third parties may set their own cookies. We do not control their data practices.

5. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate data.
• Deletion: Request deletion of your data (subject to legal obligations).
• Unsubscribe: Unsubscribe from emails at any time using the link in any email we send.
• UK/EU residents: Additional rights under UK GDPR including data portability and the right to object to processing.
• Australian residents: Rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
• Canadian residents: Rights under PIPEDA.

To exercise any of these rights, email patricia@movingafter50.com.

6. Cookies

We use the following types of cookies:

• Strictly necessary cookies: Session cookies required for basic site functionality (e.g., remembering your cookie consent preference).
• Analytics cookies: Google Analytics cookies (_ga, _ga_*) that collect anonymized data about site usage. These are set only after you acknowledge our cookie banner.

You can disable cookies in your browser settings at any time. Disabling analytics cookies will not affect your ability to use the site.

7. Data Retention

• Email subscribers: Your data is retained for as long as you remain subscribed. You can unsubscribe at any time.
• Contact form data: Messages are retained for up to 12 months for correspondence purposes.
• Analytics data: GA4 data is retained for 14 months (our account setting).

8. Children's Privacy

MovingAfter50 is intended for adults aged 50 and over. We do not knowingly collect personal data from children under the age of 16. If you believe a child has submitted data to us, contact us and we will delete it promptly.

9. Changes to This Policy

We may update this policy from time to time. The date at the top of this page reflects the most recent update. Continued use of our site after changes constitutes acceptance of the updated policy.

10. Contact

For privacy-related questions or to exercise your rights, contact: patricia@movingafter50.com or visit our contact page.